Sal Rezai is an Accountant and founder of Accounting By Sal

Sal Rezai

Director & Founder

Sal is widely recognized as a leading authority in bookkeeping and accounting, and an educationally dynamic professional whose work blends technical mastery with a heart-centered approach. As the Founder of Accounting By Sal Corp. (est. 2008) and Bookkeeping Academy (est. 2023), she has redefined what it means to support entrepreneurs, professionals, and future accountants in their money management skills and personal growth. Sal is more than an accountant; she is a mentor, speaker, coach, podcaster, and trusted partner who empowers others to transform financial stress into clarity, confidence, and lasting success.

Over the past 15+ years, Sal has spoken on major stages, facilitated financial literacy programs in schools, and been featured on top podcasts, including The Successful Bookkeeper, What’s Your And?, and The Finance Cafe. She has also delivered training for Padgett Business Services, Motani & Co., and CPA staff, and has been invited to speak on panels such as the Mississauga Women in Business organization. In every setting, her goal remains the same: to demystify financial management and literacy, deliver practical tools and methods, and ignite true, grounded confidence in money management.

Sal’s expertise is backed by an impressive list of credentials, including a Bachelor of Business Administration from the University of Toronto, an Accounting Technician Certification from NAIT, and recognition as an Advanced QuickBooks ProAdvisor. She has been honoured with two Top Choice Awards in Alberta and Ontario and an A+ rating from the Better Business Bureau (BBB). She is a FreshBooks Partner, a Women in Accounting Mentor, and has earned the title of Top-Rated Accounting Services with a flawless 5-star Google rating with 75+ reviews – a clear reflection of her lifelong dedication to excellence and her clients’ trust.

Sal is also at the forefront of industry innovation. Her feature in Canadian SME on the future of AI in bookkeeping highlights her forward-thinking approach to bridging traditional accounting know-how with modern-day tools and technology. Whether guiding through QuickBooks, Xero, or FreshBooks, she always ensures her students and clients stay ahead of the curve in a rapidly evolving world.

In addition to being an accomplished bookkeeper, accountant, and business owner herself, Sal has also launched and coached clients within her community since 2017, including leading a mentorship program for girls in 2018 where her proven experience has helped countless individuals confidently upgrade their financial prowess.

Beyond her professional accomplishments, Sal is deeply rooted in family and community. She is a devoted mother of two daughters, an avid reader of John Maxwell’s leadership books, and someone who blends discipline with joy through yoga and 5km walks. Giving back to the community is the foundation of her values – she regularly volunteers at local food banks with her children and contributes her time to mentoring the next generation of accounting professionals.

At the core of everything she does is her mission: to remove fear and overwhelm from financial management and replace it with clarity, trust, and personal empowerment. Her sought-after group coaching and 1:1 mentoring always lead with a hands-on and tactile approach, allowing her clients to gain real-world experience they wouldn’t otherwise receive in conventional schooling or educational methods.

Sal’s clients often refer to her as more than an accountant – they see her as a true partner in business and growth, someone who listens, guides, and celebrates their success. With her unmatched expertise, compassionately held space, and proven results, Sal has earned her place as one of the most approachable, trusted, and respected voices in bookkeeping and accounting today.